Audience Website

For my focus group research into websites, I again used the focus group of 10 from Instagram.

The general consensus regarding websites was that they were a bit boring for a fun-loving audience. They all reported the colour schemes being basic, and there not being any interesting visuals. They reported wanting to see a website that didn't stick to the typical plain look and feel.

They mentioned liking the idea of some kind of extension of the magazine being featured on the website - for example if the magazine contained an interview, the video of the interview could be found on the website. They said that featuring previews of magazine content on the website may encourage them to buy the magazine.