Requirements of the brief
Brief 3
Magazines
and online:
You work
for an independent media production company. You have been given the task of
producing one front cover and the contents page(s) of the first two editions of
a new entertainment magazine
that is
being launched by Hearst Magazines UK and the working website for magazine
Contents
pages can be either single or double page spread.
The web
pages must promote the new magazine to its target audience and enable fans to interact
with the content.
Summary
of brief requirements:
•Statement
of Intent (approx. 500 words)
• Entertainment
magazine covers and contents pages: two or three pages for each of the first two
editions (based on choice of single or double page spread).
• Magazine
distribution method: Content must be suitable for retail distribution.
• Number
of web pages: One homepage and one linked page.
• Cross-media
production target audience: a fun-loving 16–25 year old mass market
demographic. There must be a clear sense of branding across the two elements of
the cross-media production.
Production
Detail:
The production of the magazine covers and contents pages must include (as a minimum): At least four different main images using original photography across the covers and contents pages. Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). Written text including masthead, main coverline, selling lines, headlines, captions, subtitles and copy. A different setting for each cover (this may be the same location with a significantly different use of staging, mise-en-scene and / or lighting). Different material for each magazine’s contents page(s). At least two models representing at least two different social groups across the magazine covers and contents pages.
The production of the magazine covers and contents pages must include (as a minimum): At least four different main images using original photography across the covers and contents pages. Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). Written text including masthead, main coverline, selling lines, headlines, captions, subtitles and copy. A different setting for each cover (this may be the same location with a significantly different use of staging, mise-en-scene and / or lighting). Different material for each magazine’s contents page(s). At least two models representing at least two different social groups across the magazine covers and contents pages.
A call to
action pointing readers to the online website. The production of the web pages
must include (as a minimum): Original audio or audio-visual content appropriate
to the online website. A minimum of two original images, (with at least one
different original image on each of the two pages) that promotes and reinforces
the brand identity of the magazine. Appropriate conventions of website design,
including an original title and logo for the magazine and a menu bar. Text
introducing the main features of the magazine. Working links from the home page
to the other page.
A range
of appropriate media language techniques (typography, images, fonts,
backgrounds, logos etc.) as appropriate to the purpose of the website.
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